2026 Toyota Prius
The 2026 Toyota Prius is here, and we can’t wait to introduce it to drivers seeking a modern compact sedan. This always-efficient sedan returns with even more refined powertrains and a beautifully designed interior, making it perfect for commuters seeking their ideal car. For drivers who spend a lot of time behind the wheel, the Prius is a top choice. Toyota has only continued to improve the powertrains of this hybrid model, helping it achieve better fuel economy year after year. Today, the Prius is available in several dynamic trims, each with a distinct personality, along with special editions that add a head-turning style.
Toyota has also made improvements to the technology and cabin over time. Today, the Prius is a sleek, tech-forward, and comfortable hybrid that we’re excited to show off! We’re going to cover the highlights of the model, including its performance, safety features, technology, and cabin amenities. We’re always committed to pairing our customers with the Toyota that will enhance their daily drives, and hope these insights help you decide if the 2026 Prius is right for you. And when you're ready for a test drive, we invite you to come in and talk with our friendly and knowledgeable team.
MSRP: $28,550 [a]
Horsepower: 220
Cargo Space: 23.8 cu.ft.
MPG city/hwy: 57/56
Performance and Safety
The 2026 Prius offers two powerful and efficient powertrains: a hybrid and a plug-in hybrid. The hybrid model delivers 194 to 196 hp, while the plug-in hybrid offers a bit more oomph, with 220 hp. Both powertrains are paired to an electronic continuously variable transmission for a smooth ride and optimal efficiency under all conditions.
Drivers who like the option to charge their battery on their schedule might prefer the plug-in model. However, the hybrid powertrain is highly refined, providing powerful regenerative braking. You’ll enjoy stellar fuel efficiency on the highway and in the city, whichever powertrain you choose. Plus, you can take pride in creating cleaner air where you live (and the Prius’ famously quiet powertrain is also a nice perk).
Performance for a Variety of Conditions
Available electronic on-demand AWD ensures you always have proper traction when the roads get slippery. The 2026 Prius boasts a variety of drive modes, making it ready to adapt to different conditions. For performance enthusiasts, there’s Power Mode, which boosts acceleration. ECO mode is going to maximize fuel efficiency, while Normal Mode strikes a balance between solid fuel economy and performance, making it ideal for everyday driving.
Comprehensive Safety Features
As for safety features, the 2026 Prius does not disappoint. Its standard pre-collision system with pedestrian detection alerts you to possible collisions with other drivers or people on foot. Proactive driving assist can even step in, providing gentle steering and braking to help keep a safe distance. Lane departure alert, along with steering assist and lane tracing assist, all work together to keep you centered in your lane. Road sign assist will detect posted traffic signs on your instrument cluster or head-up display.
An integrated backup camera ensures you always see what’s happening behind your vehicle when in reverse. A blind-spot monitor with a rear cross-traffic alert lets you know when vehicles are approaching hard-to-see areas on the sides and rear of your vehicle. Finally, automatic high beams will go on in low-light settings to improve visibility.
Comfort and Convenience
Moving into the Prius’ cabin, you’re going to find a well-planned cabin with thoughtful features at every corner. The Prius is praised for its cavernous interior, providing plenty of legroom for all passengers and plenty of cargo room. The rear seats boast a 60/40 split-folding design, allowing you to create even more room for your gear when you need it. With a total of 23.8 cu.ft of cargo space with the rear seats down, the 2026 Prius is ready for big gear days.
Convenient Storage Throughout the Cabin
Plus, up front, a center console provides storage for devices and small essentials. When closed, it provides a comfortable armrest for the driver and front-seat passenger. There are a total of two front and two rear cupholders, along with two front and two rear bottle holders, giving everyone a place for their beverages. Seatback pockets on the backs of the front seats give second-row riders a place to stash road trip essentials, like snacks and magazines. At the rear, a cargo cover can protect your trunk’s contents from prying eyes and from the sun’s rays (perfect for times you’re transporting cold groceries).
Seating Enhancements
Available heated and ventilated front seats provide you and your co-pilot comfort in all climates. Heated rear seats are an available feature on the Limited trim, too, keeping backseat riders warm on cold days. Rear-seat riders also have an armrest, which they can lower for added comfort or raise for more space. An available eight-way power driver’s front seat, complete with power lumbar support, ensures you remain comfortable on long drives. Plus, the available SofTex-trimmed front seats are easy to clean and have a leather-like feel.
Other Notable Features
Worried you’ll forget something valuable when you leave your vehicle? The available rear seat reminder alerts you to check the back seat before exiting your Prius. Additionally, parking jobs are made easier with the available front and rear parking assist with automatic braking.
Hands-free Bluetooth controls let you do things like change the music or make a call without taking your hands off the wheel. An available digital rearview mirror (optional on the Limited trim) turns your rearview mirror into an additional display screen for your rearview camera. When it’s time to fix your hair, just switch it back to mirror mode.
Technology
Infotainment and Connectivity
If you rely on modern technology to get you through your days and your drives, you’ll love the 2026 Prius. The available 12.3-inch multimedia touchscreen is the focal point, and where you can see your connected smartphone apps (compliments of the standard wireless smartphone connectivity).
Available built-in navigation ensures you never get lost, even if your phone runs out of battery, but that shouldn’t be a problem, thanks to the available wireless charging. Passengers can all plug in, too, because the 2026 Prius has five USB-C ports.
Do your playlists and podcasts get you through your day? Then you’ll like the available JBL Premium Audio System. Its eight speakers provide clear, immersive sound to every corner of your cabin. If you don’t opt for the JBL system, you’ll still enjoy a six-speaker system, which delivers a solid listening experience. Need to stay connected on the road? There’s an available Wi-Fi hotspot that allows you and your passengers to check emails, stream shows, scroll through social media, and more without using your phone's data.
Smart Key and Digital Key Systems
If you don’t like using a traditional key, you’ll enjoy the Smart Key System. It lets you open your vehicle without ever getting out your key—just have it on you. It also enables push-button start, so no keys are needed to turn on the ignition either. A Digital Key system even lets you turn your smartphone into your key, letting you unlock and lock your Prius from your device.
About Toyota of Bowling Green
Toyota of Bowling Green is ready to take you for a spin in the modern and efficient 2026 Toyota Prius! We’re excited to show you all of the features inside this model and help you understand the various trims. If you’d like to get a closer look at a feature we discussed today, speak to one of our helpful Prius specialists. We’d love to learn about your needs and pair you with a Toyota that meets them. We carry both new and used models, so whether you’re exclusively interested in the freshest features or are looking for a deal on a used model, there’s a Toyota here that will fit your budget.
We also have an on-site finance team that can help you determine the best way to pay for your Toyota. They’ll learn about your financial goals and put together a package that supports them. With flexible options, competitive rates, and even zero down-payment packages, we make it easy to afford a Toyota you love. Our technicians are also ready to take excellent care of your model. With in-depth insights into the Toyota lineup, they’ll know how to keep your model running smoothly. They can ensure you are on the correct service schedule and receive the right parts when it’s time to replace something.
We regularly offer specials on vehicles, parts, and services, making quality vehicles and care affordable. Come discover the convenience of end-to-end support under one roof at Toyota of Bowling Green! You’ll love how knowledgeable our teams are, and how committed they are to understanding your unique priorities. Whether it’s the 2026 Prius or another Toyota model that’s caught your eye, we have a massive selection of competitively priced models to explore. We look forward to working with you, showing you everything the 2026 Prius has to offer, and matching you up with a trim that fits your unique needs and budget!