2024 Toyota Tacoma

A white 2024 Toyota Tacoma angled left.The Toyota Tacoma was the best-selling midsize truck in 2023 and has a long history of topping sales charts. It is known to last for many years and miles when well-maintained and is a highly popular vehicle amongst drivers who want both impressive capabilities and easy-to-handle dimensions. Toyota has continuously built on the personalities of the Tacoma, and today this truck can be purchased in a range of dynamic trims. We are so excited to offer it to drivers, so if you are interested in the 2024 Toyota Tacoma, pay us a visit and test drive this fantastic midsize pickup. Today, we will go over the highlights of the Tacoma, including capabilities, comfort, performance, and more. Let’s dive in.

MSRP: $41,820[a]

Horsepower: 326 hp

Torque: 465 lb-ft

Towing: 6,500 lbs


A red 2024 Toyota Tacoma TRD Off-Road is driving on a rocky dirt road.The Toyota Tacoma is equal parts everyday driver and work-ready pickup. You can see that from its impressive towing figures. Depending on the powertrain you choose, you can enjoy anywhere from 3,500 to 6,500 lbs of trailering power. That should be more than enough to drag moderately sized equipment across a job site, a camper to a destination, or a boat to a body of water. The Toyota Tacoma is available in four-wheel drive models, so if you regularly leave pave roads for rougher ones, you can get impressive traction to remain in command on every terrain.

Keeping You in Control on and off the Pavement

Speaking of remaining in command on every terrain, we have to talk about the Multi-Terrain Select system. This system lets you select from up to six terrain modes and will automatically optimize the vehicle dynamics to match your environment. It will adjust throttle and traction control, so you maintain contact with the road and enjoy a smooth ride wherever you are.

As for drivers who like a more hands-on experience, there is an available six-speed manual transmission. Another feature that will keep you in command of bumpy terrain is the Adaptive Variable Suspension. On Limited models, it constantly reads the road and adjusts compression based on road conditions, so the damping force is adjusted to give you a smooth ride whether you’re on pavement, dirt, or sand.

The Fuel-Efficient Hybrid Powertrain

We can’t discuss the Tacoma without discussing the fact that it has an available hybrid powertrain. If you need the power of a great pickup but are also trying to cut back on fuel consumption, check out the Toyota Tacoma with the i-FORCE MAX hybrid powertrain. It combines a 2.4 L turbocharged engine with a 48-hp electric motor for a powertrain that is fuel efficient and still ready for tough jobs.

Comfort and Convenience

A man is using the infotainment screen in a 2024 Toyota Tacoma.

Just because you need a powerful pickup doesn’t mean you don’t deserve to enjoy the ride, just like any sedan or SUV driver would. We love the comfort and convenience features inside of the 2024 Toyota Tacoma. Let’s start with storage features, of which there are many. First, double cab models have a rear seat that flips up and folds away, exposing additional hidden storage. So when you don’t need to use all of your seats for passengers, but you do need to transport more stuff, this is a very useful feature to have.

Customize Your Cargo Space

Additionally, XtraCab models (two seats, two-door extended cab) enjoy a lockable rear panel with a pegboard design that gives you plenty of possibilities for organizing your belongings. It also has floor storage to conceal valuables and reinforced MOLLE panels side pockets, giving you places to stash those small daily drive essentials. Finally, there is even a fold-flat passenger seat to make room for extra-long items.

As for loading things into the truck bed, there is an available power open and close tailgate with jam protection. When your hands are full, all you need to do is press the button on your key fob or push the tail light switch on either side of the truck to automatically open and close the tailgate.

Get into Your Tacoma With Ease and Enjoy the Scenery

As for passenger comfort and convenience, Limited grades include power-extending running boards. When you park the vehicle and open the doors, these automatically extend outward, providing a large and safe surface for passengers to use when getting in and out of the vehicle. When the doors are closed, they automatically retract for a more narrow profile when driving and parking. When cruising on a beautiful summer day or exploring new outdoor destinations, you’ll enjoy the available power moonroof. It lets you enjoy the views whether you stick to the city or head out for remote destinations.

Interior Comforts

Depending on the model you choose, you can enjoy up to an eight-way power-adjustable driver’s seat with adjustable lumbar support. Additionally, some models get Dual Zone Automatic Climate Control, and all models get a great air filtration system to keep the air fresh in the cabin. Certain models also enjoy both heated and ventilated front seats for full-body climate control on hot and cold days.

Choose the TRD Pro model, and you will get IsoDynamic performance front seats. Using an air-over-oil shock absorber system, these reduce body movement, helping you enjoy a smoother ride in off-road environments. Meanwhile, the Limited model enjoys SofTex-trimmed seats as well as beautiful walnut wood accents throughout.


A white 2024 Toyota Tacoma is towing a boat on an open road.

Safety Sense 3.0

Now, we will move on to safety and driver-assistance features. The two are one and the same, and this terrific pickup truck has many wonderful, intelligent driver-assist features. First, you will get the popular Toyota Safety Sense 3.0. This gets you a Pre-Collision System with Pedestrian Detection, which can sense vehicles and people in front of you and automatically brake if necessary. It also has a Lane Departure Warning with Steering Assist, which notifies you when you are veering out of your lane and gently guides you back if you fail to do so. Other great features include Road Sign Assist, which uses a camera to detect road signs like speed limit, stop, and yield signs and depicts their icons on your information display. These are just some of the features in the Toyota Safety Sense 3.0.

Other Assist Features

Additional assistive features include Proactive Driving Assist. With a camera and radar, this feature will gently brake into curves or take over steering to help manage the distance between your vehicle and other vehicles, pedestrians, or cyclists. We also love the digital rearview mirror in this model. This available feature gives you a crisp and comprehensive view of what is happening behind your vehicle, so you do not have to turn around. You can even zoom in and zoom out for a better view or switch it back to regular mirror mode.

Hate getting into tough parking spots with your truck? Then you will love the standard backup camera with rear parking sonar. When you are backing into parking spots, it will show you what is behind your vehicle on the touchscreen display. You will also get the Backup Guide with Straight Path Assist, which utilizes sensors and cameras to help you straighten your trailer when in reverse. We know that sometimes maneuvering a pickup truck, especially when you have a trailer behind it, can feel like a big job. Every day maneuvers feel easier with these terrific technology features.

The Toyota of Bowling Green logo is shown.

Check out the 2024 Toyota Tacoma With Us Today

Are you ready to check out this best-selling midsize pickup for yourself? Get to know us at Toyota of Bowling Green. We carry the Toyota Tacoma and all of its trims, as well as the full Toyota lineup. Our sales team consists of Toyota experts who know the exact features of every model, body style, and even every generation. We can help you find the exact Toyota that fits your needs.

We also carry pre-owned vehicles, not just from Toyota but tons of top brands. However, we cannot speak highly enough about used Toyota models. Toyota vehicles are known to outlast the competition and run for hundreds of thousands of miles when properly cared for. We know that any used Toyota on our lot will deliver tremendous value to our customers. Check out our inventory online and filter for features like transmission, engine type, special packages, trims, and more.

We have an excellent finance department that is prepared to assist you in creating a lease or loan package that is in line with your financial aspirations. Tell one of our finance experts about your goals and monthly payment needs. They will tailor a plan that makes you happy and lets you drive off in confidence. Don’t forget that we have an easy trade-in program. You can even value your trade-in online at our website. Just provide a few pieces of information, and you will get an instant cash offer for your vehicle. Use that as part of the down payment on your next vehicle to bring down the total price. It’s one of the many ways we try to make it easier to finance the vehicles you love.

We also want to ensure that our customers have access to best-in-class service and maintenance. That’s why we’ve developed a phenomenal service and parts department with Toyota experts. These factory-train technicians know the ideal maintenance schedule for every Toyota model. We also have useful warranty programs and prepaid maintenance programs that help you financially plan for important vehicle services and repairs. Experience a total sense of support at Toyota of Bowling Green.

[a] MSRP may change without notice. See dealer for complete details.